The Life Saving Soap Operas / Peruvian ministry of health
Peru has the lowest number of organ donors in Latin America. Still, at the same time, the Peruvian TV Soap Operas have the highest audience levels in the country and the entire region. We join these two facts and we did a crossover, not Marvel-style crossover, but we made it among the two most-watched primetime soap operas by Peruvians.
This crossover helped save many lives and increase awareness throughout a country, not like other crossovers we see in movies that only generate millions of dollars.
Once again, fiction surpassed reality.